Imagebroschüre für ProfSys – Eine Software für den ganzen Sozialbereich gut erklärt.

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Nachdem wir für ProfSys das gesamte Corporate Design redesigned haben, war als nächstes die Imagebroschüre, bzw. der Katalog für die Software an der Reihe. Was früher drei Broschüren für die jeweiligen Zielgruppen waren, sollte nun ein Katalog werden, in dem sich alle Interessierten trotzdem schnell und einfach zurecht finden.

Die ersten Seiten sind daher eine Vorstellung des Unternehmens: Was sie tun um ihre Kund*innen, Mitarbeiter*innen und Partnerunternehmen zu verbinden und zufrieden zu stellen (die SysCon zum Beispiel). Dieser Teil ist ganz klar für alle Interessierten relevant – dann folgen die jeweiligen Bereiche die zielgruppenrelevant sind. Diese Einteilung ist durch eine Registereinfärbung schnell erfassbar. Damit die Texte nicht zu lang sind, gibt es eine Marginalspalte – also einen kleinen Seitentext – der ein wenig auf den Inhalt des Textes anspielt.

Außerdem sind die Texte kurz und knackig gehalten – dafür leiten QR-Codes auf die jeweilige relevante Webunterseite weiter: Hier können wir die Inhalte schneller und einfach austauschen und aktuell halten. Auch so bleibt die Broschüre lange aktuell.

Das Cover ist mit einer Prägung des Logos versehen und erzeugt damit eine Analogie zu den Visitenkarten.